ustainable energy for everyone, shouldn’t be an unattainable thing. The challenge: The Inter-American Development Bank supports efforts in Latin America and the Caribbean countries to reduce poverty and inequality.
They approached La Colectiva because they needed to find the right way to brand their sustainable energy program in order to reach a broader audience. The results: 128 pieces of coverage achieved. National coverage includes The Sun, The Star, The Times, Telegraph, Metro and GMTV.
Over 40 pieces secured across online entertainment and youth media to drive viewers to the specific programs. We won an award in Germany and to date the branding we created has only grown and evolved to a point where many partners from Mexico and the UK have gotten involved.
Vietnam Films posed the question that many others had been asking for a long time, “Where is the talent hiding in this town?”
All production houses, TV networks, creative agencies, film studios and countless audiovisual companies (and established freelance professionals), want to work with the next great director, they all want to meet the next amazing writer, they all want to know where the photographer with the new vision is.
But the question remains, “where are they?”
We know this, they are in school, some of them graduated, some have terrible jobs doing something they hate and some are simply wondering where the hell are the guys who are looking for people like them?
Hence Celula. La Colectiva partenered up with Vietnam Films to bring to life this Social Network that is meant to become a talent hub for people who want to pursue a career in the audiovisual world.
Celula.tv will be the meeting place for both these talented peeps (cells) and the already-established-also-talented-peeps (organisms) that are looking for the next great thing (or person).
In Celula people can meet, participate in specific projects, build teams, find a job, share interests, show-off their work, communicate their abilities and mostly land a job and a mentor.
La Colectiva partnered with Webmasters to consolidate the architecture and functioning of the digital site based on very punctual and specific needs.
Celula.tv DF will be launching this month.
And this is only the beginning…
(Stay posted to see how we evolve…)
Mr. Carlos Slim finally decided to change the rules of the game in matters of broadcasting - and we are lucky & ecstatic - to be part of such change.
A little bit of background: Slim’s company dominates the market for mobile and fixed phones in Mexico, but the government and television magnates (Azcarraga and Salinas) spent years battling with Slim for control of the country's telecommunications market.
The battle is over. Mr. Slim and a talented group of people have been busy boosting the sports programming of the online Uno TV and now the cable channel UNO Sports Entertainment - which will soon become the official channel for sports.
La Colectiva came in the picture at UNO while they were struggling to find the right image to depict their vision.
We worked together as a team, understanding what they were looking for and what the target audience expected - while considering their present image and the many restrictions and constrains of television motion graphics.
Our work with UNO is still in progress, but we managed to go through phase 1 (the development of their visual concept) and soon we’ll share the results of that.
(We are looking forward to all the amazing things that will come next…)
News flash: America Móvil recently acquired a 30 percent stake in two clubs in Mexico’s first division (Pachuca and Leon) which is definitely great news for all soccer fans and people who are passionate about “all things sports.”
This year is James Bond’s 50’ year anniversary and Yahoo News was looking to depict Bond’s pop cultural influence - along with fifty years of historical facts - in an engaging manner.
La Colectiva proposed doing a series of infographics. An ideal and entertaining way to communicate and visualize relevant data - that in this case derives from 50 years of pop symbols - within the Bond world.
5 infographics came to mind:
Bond girls. Villains’. Cars. Weapons. Luxury items.
The first one “Bond Girls Vs. Women’s rights” focused on an analogy between James Bond and the feminist movement, which we believe have always had something in common: to save women from their bras oppression (even if it has been for quite different motives.)
Ever since James Bond started conquering women on the big screen (the sixties), women have been fighting for their genre rights and much more.
This infography reveals the best of both story angles in one time-line, decade by decade of a parallel coexistence between the “Bond girls” and “girl rights.”
Some people wrongly believe that luxury brands don’t do Social because they’re all about “exclusivity” whereas social media (on the other hand) is all about reaching the largest audience possible.
At La Colectiva we defy such thinking. We always take a second look based on two things, our collective thinking and other successful storytelling.
(Burberry has left no stone unturned with its use of social media and as result now they own an “extended luxury leadership position in social media” and they have seen their profits increase by 21%.)
We are firm believers that social media is what you make of it.
Altavista 147 is the home of seven luxury brand names in one of the most beautiful neighborhoods in Mexico DF (San Angel). And when we met them, we learned that they were digital-late bloomers; however when we showed them our plan they weren’t afraid to venture outside of their comfort zone.
La Colectiva was assigned to launch their new website which will feature many features (coming soon) and to do their strategic planning for digital media and social channels - combined with a series of live events and seasonal stunts in site. We believe that all these efforts combined will continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness.
La Colectiva will be telling the story of Altavista 147 and the brands that live in its home.
So stay tuned.
Two weeks ago Abraham said to me, “La Colectiva has got to be present at the Social Good Summit” - and by La Colectiva he meant “me” - for he was having his firstborn that weekend and Manolo was in Buenos Aires shooting a documentary.
I hired a weekend nanny that cost me more than the ticket for the 3-day summit (totally worth it) and geared up with my press pass and my new and very small Mac air, I sat through hours and hours of listening to amazing speakers, whom gave us genuinely good information, that kept me inspired and forced me to starve. They were zero breaks and I didn’t want to miss a thing.
“The Social Good Summit sparked a record-setting global conversation on using social media and technology for good. According to RecordSetter, on Monday, September 24th, 2012, the Social Good Summit set the record for the largest global conversation on one topic to take place in a single day.”
The Twitter hashtag #SGSGlobal trended locally, nationally, and globally during the course of the summit and has been used over 60,000 times to date. The live-stream of the summit was translated in real-time in seven languages including all six official UN languages, making the proceedings available to people around the world, free of charge via the Internet.
The summit was hosted by: Mashable, 92nd Street Y, the United Nations Foundation, Ericsson, the Bill & Melinda Gates Foundation, and the United Nations Development Program.
And I take my hat off to all of them, I always get amazed when (among others) the leaders in innovation - give their two cents (or much more) - to help save the world.
Themes from around the world continue to unfold and are being curated through The Global Conversation:
3 amazing moments from the Summit:
"We are living at a moment when anyone can be a diplomat. All you have to do is hit SEND." - Hillary Clinton “One thing the humanitarian world doesn’t do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.” - Nicholas Kristof (writer and Times columnist)
“We have to not just open our eyes to what’s going on in other places; we need to open our eyes to what’s going on right in front of us.” - Forest Whitaker, artist and UNESCO goodwill ambassador
Why we care and why you should care:
Current HIV/AIDS Awareness campaigns have taken on a new theme – An HIV free generation by 2015. We are heading towards a world of zero new HIV infections - a thrilling prospect. We cannot be complacent.
From the UNAIDS World AIDS Day Report 2012:
The road from 2.5 million new HIV infections—the number in 2011—to zero new HIV infections is a long one, and there is a significant effort required to accelerate HIV prevention programmes. but the positive national trends for the most part compellingly indicate that with expanded and sustained HIV prevention and treatment programmes— that are evidence-informed and reach people at highest risk and need— rapid declines are possible.
Perhaps you think, OK, we are on it, I don’t have to worry about it anymore. But that proves the point. We are at a critical juncture in the future of this disease. Tarry, and we face a world where our friends, our families and ourselves are still in danger of being infected by a disease that has the ability to mutate they way you change clothes.
The psychological effect of a zero HIV generation by 2015 cannot be underestimated, because if we can conquer this disease, we will be ready to conquer the next one.
Support RED/Mexico and you support the goal of a zero HIV infection rate, you support the lives of those already infected by enabling them to seek treatment and to live longer lives. You support the future generation that will be able to say, we are HIV free.
We’ve been putting on the pounds Mexico. We are giving our neighbor to the north a run for their money.
When it comes to obesity, we are number two to their number one. 30% of Mexico’s population is considered obese. Our rate of obesity has tripled in the last three decades. The implications are enormous – our health and well-being are at risk.
How are we supposed to educate our children when we are spending money on diabetes care? How are we supposed to compete with the world, if we start to suffer from the depression and other health problems obesity can cause?
By sponsoring walks, bike-a-thons, providing local information about parks, trails, classes and other physical activities to get Mexicans in motion - we will be helping Mexico.