Sony entertainment wanted to create a movie streaming platform for it’s diverse properties, but with a twist. The site would be targeted to women.
Challenge Creating content deliver strategy that fed theme of site and provided a way for monetization without charging a monthly fee.
We provided logo and site UI design in addition to devising a content delivery system that took advantage of women’s propensity for multi-tasking. By developing content around movie themes we were able to seamlessly integrate sponsor’s needs with entertaining content for the viewer. The movie experience, while central, provided a gateway for Kalixta to provide original content along with sponsor’s message.