Leadership

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Sofia Aguilar

Founder of La Colectiva. The agency bears the hallmarks of everything she holds dear: Peer collaboration, mutual beliefs and a return to clean, integrated storytelling to build the most effective brands possible.

She was SVP Executive Creative Director at MGSCOMM, where she was responsible for managing all creative operations for the agency’s client partners, such as Florida Power and Light, Southeast Toyota, ITT Technical Institute, Florida Lottery and Merck, among others.

Her career in advertising led to prestigious industry accolades including Clios, New York Festival, London International and FIAP. The depth of creative work includes breakthrough campaigns for major worldwide brands Heineken, AVON, Procter & Gamble, The Coca Cola Company, The New York Department of Health and Time Warner Cable.

Sofia was born in Mexico. She moved to New York in 1997 and stayed there for 18 years.

On September of 2014 she decided to move back to Mexico full time where she spearheads the creative team at La Colectiva. Sofia is a copywriter at heart and still finds time to work on her personal writing.

 

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Alfredo Couturier

He’s the Head of Operations at La Colectiva. An avid teamwork promoter who has collaborated in several multicultural projects here in México, United States, Chile, Argentina, Costa Rica and Spain.

Alfredo is a recognized executive producer with more than 15 years of experience in advertising.

He was the production manager for major projects such as, the reality show “Opera Prima” for CANAL 22 (cultural TV network), the “AichiExpo” in Japan, the “Festival Internacional Cervantino” and he also developed the award-winning multimedia interventión “México 200 years” which celebrated Mexico’s bicentenary.

 

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Ramón Aguilar

Ramon started as our mentor and one year later he became our Partner and Chief of Operations.

After a lifetime of major successes and having been CEO of many renowned companies in Mexico City such as Cervecería Moctezuma, Cipsa de México, Acco Mexicana, Garci Crespo – San Lorenzo, Prolesa and Carnet (where he developed his skill in technology and the then new world of electronic payments).

As CEO of SiVale Electrónico for 11 years he partnered with every major supermarket change in Latin America and, along with his team, built a multi-million dollar operation and the leader in its field.

Ramon was the pioneer of the electronic voucher and after leaving SiVale he partnered with OPAM (its competition) overseeing profitable growth. He recently spearheaded its merger with the biggest Electronic Voucher company in Europe.

He is known in the entrepreneurial world as “a captain that rescues sinking ships” but in this case he decided his next move would be bringing his technology knowledge and administrative expertise to La Colectiva.

 

Mariana

Mariana Ramirez

Mariana is Senior Art Director at La Colectiva and she was the first one to join us in our journey, so she’s like one of us.

Her impeccable taste combined with a quirky outlook of the world make up for a very surprising designer. She can go from being funky – to serious and corporate – due to her in-depth understanding of how every design is supposed to tell a story.

Mariana is a master perfectionist who’s also a little crazy which is why she makes for an amazing storyteller.

She has 15 years of experience doing Branding and Digital Design, for editorial, fashion, food, retail and kids brands, among others.

Mariana loves what she does, she always tells people that she couldn’t do anything else in the world, that is why she’s also a great teacher an mentor.

 


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Regina Garza

Regina views design as a way to experience innovation on a daily basis. Her experience as a designer includes branding, editorial design and packaging.

She joined the digital world by applying her design skills to websites, blogs, and apps. These qualifications led her to her current position as a Senior Art Director at La Colectiva. Regina has worked in Barcelona and New York. Outside her professional life Regina maintains her creativity through two of her passions, photography and art history.

 

 

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Omar Ochoa / O.P.

He’s the head of PR at at La Colectiva.

Omar has an independent cell/team that works along with us and they are Other People.

He is a strong believer of brand integration as well as an avid promoter of collaborative work.

Omar started his career at a very early age working in stage production for international and award-winning shows, such as Filipa Giordano’s and Carmina Burana. His background and experience led him to be the founder of Other People, a team-work-project he began with a group of close friends with whom he has worked for many years and still counting…
 

 


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Clara Muro de Nadal / O.P.

Born in Buenos Aires, Argentina. She arrived in Mexico 17 years ago.
Clara is a Graphic designer by profession but she has been working for many years as a PR manager.

An avid traveler, Clara has spent long periods of time in in Buenos Aires, Cordoba Argentina, Santiago de Chile, Mexico City and Cancun, Q.Roo.

She worked for diverse marketing, advertising and design companies before joining Other People four years ago.
Clara is a people’s person, she’s strategic, passionate and thorough in every project she gets involved.

 

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Team